‘Programmatic Predictions for 2015’ – ClickZ Blog
Liz Rutgersson says, “What’s in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience.
Last year I wrote about my five predictions for real-time bidding (RTB) in and what a year it has been! The ever-changing nature of the digital industry is heightened in the highly dynamic and fast-growing programmatic and real-time bidding (RTB) space. Programmatic buys including rich media, social, video, and the private marketplace (PMP) all saw massive growth in 2014. Publisher and advertiser attitudes have shifted and programmatic has become the darling of the digital space.
After such a massive year, what can we expect to be the most important features in the programmatic industry for 2015? My top five predictions are as follows”.
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