‘7 Tips for a Powerful Email Call to Action’ – ‘Web Marketing Today’ Article
Pamella Neely says, “If you could only have two things in an email, they would the subject line and the call to action. I wrote about subject lines a few months back, in “7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test).” But the call to action has been left unexamined until now. So here are seven of the best ways to nail the call to action in your next email campaign, and in all your email campaigns to come.
1. Make the Call to Action Short
This is the most common and damaging mistake with email calls to action, or any call to action. The marketer or the writer does not take the time to distill the call to action down to its essentials. Any more than five words in a call to action is too long”.
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