‘Are Social Media Jobs About to Disappear′ by Jay Baer
Baer says, “Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Social has given customers a voice, and business will never be the same. Customers can punish or praise companies within seconds from the palms of their hands, and those communications can (at times) result in meaningful changes to company policy and behavior.
This fundamental disruption was first accompanied by a legion of new communication platforms like Facebook and Twitter, and then an extraordinary array of software, tools, and consultants birthed to govern or improve how companies navigated these uncharted new waters.
This is why most companies today have Social Media Departments whose responsibility it is to use these new platforms to interact with customers and prospective customers, and to stay abreast of the boundless new software and best practices developed to optimize those interactions”.
Comments are closed.
