‘The Importance Of Email Marketing For Small Businesses’ – ‘Business 2 Community’ Article
Red Akrim says, “Some people argue that spam or junk mail essentially killed email marketing. Makes sense, if you think about it. Don’t we all hate spam? Even more so, people are proclaiming that with the ever-increasing popularity of social media and enterprise social networks is the impending obsolescence of email.
Well, I’ve got news for you. Email is alive and well, and email marketing will continue to gain traction as marketing shifts from globalization to personalization.
Why email marketing is worth your time ?
In an interview, Keith Burton, a Brunswick Group partner, insists that internal communication is still “heavily email and memo-based in virtually all companies,” a phenomenon he suspects will remain for another two to three generations of managers“.
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