‘Did Bing Ads Bring the Holiday Cheer?’ – ‘Website Magazine’ Article
Pete Prestipino says, “Search engine marketing software WordStream has launched a performance grader for Bing Ads advertisers.
The tool allows Bing advertisers to evaluate the relative strength and weakness of their search advertising accounts across several important metrics including click-through rate, wasted spend, negative keywords, landing page and text ad optimization, and well as what Wordstream considers best practices for the search advertising network”.
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