‘Pinterest Pushing Deeper Into Ads’ – NYTimes
The NYTimes Media team has posted an article on Pinterest advertising.
Mike Isaac says, “A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents to buy for loved ones.
Yet Pinterest wants to be like Facebook in one notable way: Soon some of the slick-looking photos on its site may be advertisements from the world’s biggest consumer brands — ads, Pinterest hopes, users actually want to see.
On New Year’s Day, the company plans to start selling ads on the site to marketers, sounding the call that Pinterest is open for business and that it wants to compete for ad dollars with the likes of Google, Twitter and Facebook.
It is the first major step for Pinterest toward building a scalable business. And though its major competitors have been pursuing advertising for years”.
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