Courtney Eckerle says, “Email marketers in 2014 put their focus on customers. Through every new tactic and test, it’s clear that personalizing emails and serving customers wins out.

To help you include these tactics in your 2015 email programs, we’ve collected eight MarketingSherpa case studies that display the best in these marketing efforts and new tactics. Read on for the advice and wisdom your peers have collected over the past year”.

Email Marketing 2014: The top 8 MarketingSherpa case studies for your email program next year

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