’12 Design Elements Crucial for a Newsletter’s Success’ – ‘Business.com’ Blog
Scott Gerber says, “ow many newsletters in your inbox do you actually plan to read? It can be difficult to get a sense of which branded emails are worth opening when your inbox feels like a black hole. And while brands can’t exactly control open rates, there are ways to increase the chances of more open and click rates.
We asked 12 entrepreneurs from the Young Entrepreneur Council (YEC) to name one design element that is crucial for a business newsletter’s success. Their best answers are below.
1. Branded Subject Line
Strong branding in the “from” field and subject line. I get too much spam, and unless I recognize who it is from, I delete it without opening it. – Murray Newlands, Influence People“.
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