‘5 Big Trends that Shaped Social Media in 2014’ – ‘ReadWrite’
Ritika Trikha says, “When we’re mobile, we’re social. In 2014, we spent 45 minutes a day on social apps on our smartphones and tablets—the biggest use for our devices after games, according to Flurry, the mobile-analytics firm Yahoo purchased this year. Social applications—social networks, messaging apps, and other forms of connection—now account for 28 percent of our time spent on apps, up from 24 percent in 2013.
Facebook still dominates our usage. But in many ways, the Facebook-defined paradigm for social networking fell apart in 2014. Social connections aren’t about one big place where we all hang out—it’s about a fragmented landscape of apps with connections that are more provisional than Facebook’s old friends list”.
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