Marc Herschberger says, “Our marketing agency Revenue River’s blog was boring.

Scratch that. It was boring and ineffective.

As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others.

When we looked at the old design, all we saw was:

  • An outdated, generic layout that didn’t match the quality of content that we were posting on it
  • Too much of a focus on CTA’s in the right column instead of promoting what the reader wanted- more blog articles
  • Poor blog subscription rates”.

Before and After: The Transformation of One Business Blog

HubSpot

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