‘What’s Your Marketing Success Metric?’ – ‘Marketing Land’ Article
Benny Blum says, “What is your key performance indicator for success?
Presumably, success is some combination of revenue, conversion rate, traffic, engagement, and/or leads. There’s probably a logical relationship between what you do and your success metric, but does your success mean your colleagues’ failure? Is your success aligned with the overall business’ success?
For a company to succeed, all departments need to be working together: marketing generates leads and awareness, sales generates booked revenue, while operations delivers the service or product. This symbiotic relationship works because each team is dependent on the others to keep the flywheel spinning”.
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