‘Cosmo Magazine Reports Facebook Video Engagement Rates Climbed 200% Year-Over-Year’ – ‘Marketing Land’ Article

Amy Gesenhues says, “Cosmo Magazine is joining the long list of brands experiencing significant results with itsFacebook video content.

After seeing a swift increase in video engagement rates on the social network last year, the brand launched Hacksmopolitan, a Facebook-exclusive video series.

“We know our millennial reader is checking Facebook regularly, and so we wanted to create short, funny, and shareable videos tailor-made for her to watch right in her News Feed,” claimed Cosmopolitian.com’s editor Amy Odell in a post on Facebook’s media blog.

According to Odell, Cosmo’s Hacksmopolitan videos generated 53 percent more shares than other posts on Cosmo’s Facebook page”.

Cosmo Magazine Reports Facebook Video Engagement Rates Climbed 200% Year-Over-Year

Marketing Land