Daniel Burstein says, “This blog post ends with an opportunity for you to win a stay at the ARIA in Vegas and a ticket to Email Summit, but it begins with an essential question for marketers…

How can you improve already successful marketing, advertising, websites and copywriting?

Today’s Moz blog post is unique. Not only are we going to teach you how to address this challenge, we’re going to offer an example that you can dig into to help drive home the lesson.

Give the people what they want

Some copy and design is so bad, the fixes are obvious. Maybe you shouldn’t insult the customer in the headline. Maybe you should update the website that still uses a dot matrix font“.

Try Your Hand at A/B Testing for a Chance to Win the Email Subject Line Contest

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