‘6 Types of Sales Pitches Every Seller Should Know’ – HubSpot
Emma Snider says, “The term “sales pitch” might be a little old school, but the concept is not. At its core, a sales pitch is just a way to explain your product or service’s value to the buyer. Call it what you will, but convincing prospects of an offering’s worth is still central to sales.
What has gone out of style are sales pitches that are long, product-focused, and boring. Twitter has effectively shortened our attention spans to statements that contain 140 or fewer characters. If buyers can find the time to hear your sales pitch at all, it had better be compelling and to the point.
In his book To Sell is Human, Daniel Pink presents six types of modern day sales pitches that act as updates to the classic elevator pitch. Try to translate your product or service’s value proposition into each of these six formats so you can whip out one or another when appropriate”.
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