‘How to Conduct a Content Audit for Quality and Audience Experience’ – ‘Copyblogger’ Blog

Sonia Simone says, “However you may feel about New Year’s resolutions, January just seems to bring on the desire for fresh starts.

This month, the Copyblogger editorial team is tackling something we’ve had our eye on for awhile — a content audit.

Now I don’t know about you, but that word audit doesn’t really inspire me. In fact, the feeling it engenders is something more like phobia, or at least dread.

(If you have a friendlier term than audit, come swing by LinkedIn and make your suggestion — I’m all ears. Maybe a content makeover. Or a content cleanse. Hm, definitely needs work.)”.

How to Conduct a Content Audit for Quality and Audience Experience

‘Copyblogger’ Blog