‘5 Key Mobile Marketing Trends For 2015’ – ‘Marketing Land’ Article
Aaron Strout says, “As we kick off another new year, it’s helpful for marketers to look backward and forward as they set their blueprint for the next twelve months.
On the mobile front, this year had a number of important milestones. eMarketer predicted that smartphone usage worldwide would grow 25% in 2014, with the number of people that own and use smartphones hitting 1.76 billion by the end of the year.
Mobile commerce took a big leap forward this year, growing more rapidly than desktop e-commerce. This was especially evident on major online shopping days — according to IBM’s Digital Analytics, “mobile sales on accounted for 22 percent of online sales [on Cyber Monday], an increase of more than 27 percent compared to the prior year.”
We also witnessed the emergence of several new mobile technologies. We saw the announcement of the Apple Watch and, more importantly, the launch of Apple Pay“.
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