Dough Camplejohn says, “The pace of innovation in marketing technology is astounding. The past year has seen the rise of many new and exciting technologies, but perhaps most notably, 2014 was the year of the “marketing cloud.”

Adobe, Salesforce, SAP, IBM and Oracle all have their own take on one-stop enterprise software, promising a complete set of integrated solutions to help marketers maximize and measure impact from a single platform. Gone are the days where marketers must stitch together multiple vendors to address a variety of needs. Whether its analytics or automation, user experience or social media, the marketing cloud can do it all — or can it?

Point solutions, or solutions that address one specific need within an organization, continue to emerge. By marketing technology bloggerChief Martec’s count, there were more than a thousand options available at the beginning of 2014. This is indicative of the fact that the big players aren’t yet living up to the one-size-fits-all promise“.

Marketers Should Consider These 5 Tech Trends in the Coming Year

‘Entrepreneur’ Blog

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