‘12 Ways to Improve Email Deliverability’ – ‘Entrepreneur’ Blog
Neil Patel says, “I rave about email marketing all the time.
But I need to shoot straight with you about email marketing lest you think it’s some holy grail of marketing.
Your emails are useless unless they actually make it to the user’s inbox.
Let me state that another way so you don’t miss it. If your emails aren’t getting delivered, then email marketing is a massive waste of time and money.
You’ve probably read all the tips about subject lines, open rates, engaging content, powerful CTAs, and strategic email landing pages. But let’s take a big step back and look at the picture from its most foundational level — email deliverability“.
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