‘6 Tips to Whip Your Subject Lines into Shape for 2015’ – VerticalResponse Blog
VerticalResponse team says, “It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. We’re here to act as your personal email trainer and help you chisel your subject lines into lean, mean open inducing machines.
Here are some tips to whip your subject lines into shape this year:
1. Trim the excess
Subject lines should be concise and punchy. Many people check their email on their phones, which means longer subject lines can be cut off. As we mentioned in “Successful Subject Lines Deconstructed,” most email programs limit the subject line to around 50 characters. If your subject line is too long or too wordy, trim it down”.
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