Kim Celestre says, “It’s that time of year again. We have officially opened the submission process for our 2015 Forrester Groundswell Awards. You can find more details about this year’s awards here.  As in the past, we will have three categories:  social reach, social depth and social relationship. Show us your most innovative and successful program(s) and we may see you at the podium in April when we present the awards at the Forrester Marketing Leadership Forum in New York!

I am frequently asked “what makes a winning Forrester Groundswell Awards program”? To help you prepare your submissions, here is an example of a winning social depth entry from PGA TOUR Superstore last year and why it stood out:

To drive holiday sales in 2013, the PGA TOUR Superstore launched an online social gift guide where consumers could explore their favorite golf products”.

How To Win A Forrester Groundswell Award For Your Social Depth Marketing Program

The Forrester Blog

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