Christopher Ratcliff says, “This is for the naysayers who think that social media is an alien terrain for B2B organisations. 

This is also for those working within B2B who need to present a case to those higher up that social can work for their company.

This is also to celebrate the many B2B companies already using social in a way that puts a lot of B2C operations to shame.

Creating a satisfying customer experience for your social followers is not about mimicking what B2C companies do, it’s about finding your own voice and your own strategy”.

How to create brilliant customer experiences for B2B on social

‘Econsultancy’ Blog

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