‘Is there a knowledge gap in email and search marketing?’ – ‘Econsultancy’ Blog
David Moth says, “There appears to be a knowledge gap in email and search marketing, according to data taken from the Econsultancy Digital Skills Index.
The survey is designed to test and benchmark digital marketing knowledge, with results broken down by seniority and sector.
Respondents posted the lowest scores for digital channels that might be considered more technical, such as search and email, while the highest scores came for strategy, content and customer experience.
Senior staff will be pleased to know that they are outscoring their junior colleagues overall – but only just”.
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