‘Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More’ – ‘Marketing Land’ Article
Amy Gesenhues says, “Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better understanding of each country’s email marketing practices.
While the pool of Mailjet’s survey participants was limited, the results showed U.S. companies appear to be more savvy when it comes to email marketing efforts.
At 1.47 million emails sent per month, Mailjet said U.S. companies sent more emails than the global average of 1.38 million. (It’s worth noting here that “global average” is referring to the combined survey results from the U.S., Germany and France.)
U.S. companies also have the largest subscriber databases, with the mean number for U.S. company email lists totaling more than 500,000 subscribers”.
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