John Lincoln says, “In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help demonstrate the value of your work to supervisors or clients.

Over the last couple of months, while preparing the syllabus for my next UC San Diego class and doing research for clients, I compiled and reviewed an extensive list of analytics programs for SEO and social media. I’m sharing what resulted in this column.

(Editor’s note: be sure to check out the 2015 Martech landscape for the latest developments in software for marketing.)

A few notes:

  • This is not a comprehensive list, but it is one of the biggest lists online and represents a solid chunk of what’s available out there. The entries aren’t in any particular order”.

The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers

Marketing Land

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