‘Seven big opportunities that wearables offer to marketers’ – ‘Econsultancy’ Blog
David Moth says, “Wearables are widely forecast to follow smartphones as the next major technology trend and there has been a huge amount of hype around products like Google Glass and the Apple Watch.
As the technology is still in its infancy the opportunities for marketers have been limited so far, but as always with disruptive technologies it’s those who take risks and act first that will likely reap the biggest rewards.
To help marketers get an understanding of wearables and the opportunities and threats it brings, Econsultancy has published a new report called A Marketer’s Guide to Wearable Technology.
It aims to demystify the world of wearable technology, give you an overview of the current state of wearables in key markets and explain how your company can succeed in the wearable space”.
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