‘How to Reactivate Your Email List in 5 Steps’ – Aweber Blog
Kristen Dunleavy says, “According to Marketing Sherpa, “A company that maintains a clean list of quality subscribers, to which it only sends relevant content, will outperform a rival that does not maintain list hygiene and sends batch-and-blast communications.” Considering that the average email marketing list depreciates by 25 percent every year, how can you be sure that the people on your list really want to be there? With a reactivation campaign, of course!
A reactivation campaign gives you the opportunity to win back and increase engagement with inactive subscribers. It’s the best way to ensure a healthy email list, which is the foundation to your email marketing success. And hey, it’s never too early for spring cleaning.
Getting Started
First, you’ll want to identify your inactive subscribers.
Inactive subscribers are people who are subscribed to your email list with a valid email address, but haven’t opened any of your emails in a long time”.
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