‘How To Use Ebooks To Grow Your Business’ – ‘Business 2 Community’ Article
Brian Basilico says, “I have a confession … I was a book snob. As a self-published author of a best selling, award winning book, I thought I was the bee’s knees. I viewed publishing like some kind of a rock-paper-scissors. Authors with a hard cover book by a traditional publisher, trumps a soft cover self-published book, which in turn trumps an electronic book or Ebook.
Even this old dog can learn a new trick, and boy was I mistaken. Ebooks are so much more than electronic counterparts to their printed big brothers and sisters. Ebooks are all that, but they are also marketing tools unto themselves. They can enhance or augment print books, or they can be stand-alone tools that can help you sell programs, courses and more. Even bigger than that, Ebooks can be stand-alone products that you sell through Amazon and other publishing platforms“.
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