‘Mind Your Email Marketing “ABCs” To Move Forward In 2015’ – ‘Marketing Land’ Article
Daniel Faggella says, “If you run any kind of online business, the concept of email marketing probably doesn’t seem all that difficult. You just type up your marketing message, press send, and blast out your promotional email to everyone on your list, right?
While sending whatever comes to mind is certainly an easy approach, it is by no means the best approach. The truth is, an effective email marketing regimen involves a little more forethought (and a much higher ROI).
While it may be more work than a blanket email blast, the concept is still simple. Just remember your ABCs: Aggregate, Build, Consistency”.
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