‘What encrypted social networks mean for marketers’ – ‘Econsultancy’ Blog
Simon Hawtin says, “Privacy is a rare commodity nowadays.
What with Facebook making it increasingly difficult to manage who sees what, and even the ephemeral SnapChat being revealed to not be all that ephemeral.
The privacy banana skin
Users of social networks like Facebook and Twitter are becoming increasingly sensitive to privacy issues.
Everywhere I turn I see story after story about privacy invasion, hacking scandals and the most scary of them all, identity theft. The world is connected, and as a result so are all the bad guys.
But what about the impact on marketing, specifically digital marketing?”.
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