‘You’ve Got Mail: How to Make Your Email Campaigns Count’ – ‘Business 2 Community’ Article
Jess Barron says, “In an earlier post, I shared 4 tips for writing irresistible email newsletters. As great as your new content may be, it’s not enough to just write great newsletters and send them out. You also must engage specific individuals and entire segments of readers.
As an example, our email newsletter goes out to over 1 million people, and that list is growing. We have an open rate of around 20 percent, but we’re constantly looking to improve that already-solid number.
Here are a few of the things that help us foster and grow that daily.
Find Your Segments
Segmenting your audience and subscriber list can grow your engagement exponentially“.
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