Simon Hawtin says, “With more than 1.3m apps available in Google Play and 1.2m apps available in the Apple App Store, how can you increase the chance of yours being discovered by searchers?

Forrester carried out a survey back in 2012, which revealed that search is by far the most popular way for people to discover new apps, followed by word of mouth.

Only 34% of iOS users download an app because they saw it on an app store homepage or in a chart. Therefore it’s of primary importance for your app to be clearly visible within a store’s search results.

This is where app store optimisation (ASO) comes in. Think of it like search engine optimisation (SEO) only instead of using techniques to rank your business at the top of a search engine results page, you’re trying to get your app to the top of an app store’s search results”.

App store optimisation (ASO) for Google Play and Apple App Store

‘Econsultancy’ Blog

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