‘Avoid These 7 Annoying Ad Placement Techniques on Your Site’ – ‘Entrepreneur’ Blog
Anca Bradley says, “Many websites rely on advertising for revenue. Google knows this, even offering its own advertisement placement service, AdWords. However, not all types of ad placements are regarded equally.
Google considers some advertising tactics disreputable or spammy and will penalize sites that employ them. It’s important to know which types of advertising are acceptable, and which ones have the potential to get you in trouble.
1. Excessive ads above the fold
“Above the fold” refers to what a viewer can see when a page is first loaded. A viewer typically visits a webpage for the content, and they expect content to be the first thing they see. If there is nothing but advertisements above the fold, with the actual content buried somewhere below it, then the page is not well designed“.
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