Casey Swanton says, “Desktop.  Mobile.  Smartwatch?   Roll your eyes if you must, but as a digital marketer you have likely noticed that it’s getting harder to ignore the buzz about wearables.  The market is finally catching up with Dick Tracy and Inspector Gadget’s Penny, creating another shift in the landscape for digital marketers.  This post explores some of the available information on smartwatches to put things in perspective, provide some hard-to-find specs and offer a few tips to optimize the wearable email experience for your subscribers.

With the holidays giving the smartwatch market a boost, new designs and technologies being released at CES, and the steady din about the Apple Watch, I started poking around to find out more about the email capabilities of smartwatches and the potential implications for marketers.  If you’ve done the same, you would know that there is limited information out there.  I’ve done the digging for you and even got my hands on some smartwatches to test out some of the capabilities for myself“.

Smartwatches and Email: What You Need to Know

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