Satish Meena says, “Alibaba has an ambitious goal: becoming the first company to exceed $1 trillion in gross merchandise value in the next five years. To accomplish this, Alibaba is looking to expand in emerging markets, as developed markets like North America and Europe are mature and have high barriers to entry. Emerging markets with rapidly growing smartphone penetration, relatively poor offline retail experiences, challenging logistics environments, and limited online payment infrastructures are ideal targets for Alibaba’s expansion.

India ticks all four of those boxes, making it an attractive opportunity (as are Southeast Asian countriesincluding Singapore, Thailand, Indonesia, and Malaysia). Alibaba’s decision to invest in Indian online payments platform Paytm is its starting point to enter the Indian market”.

Why Is Alibaba Investing In Indian Online Payment Platform Paytm?

The Forrester Blog

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