‘5 Secrets to Mastering Sales Follow-Up’ – ‘Entrepreneur’ Blog
Dan S. Kennedy says, “You have a great product or service, and you have big aspirations for your business. You’re confident, you’re working hard, and you’re enjoying some success. If you could only get more out of your sales and marketing efforts, you know your profits would soar. If this strikes a chord, then you need to learn about the one thing that’s sure to dramatically improve your sales: follow-up.
If you’ll apply the following foolproof secrets, not only will you close a lot more sales from your leads, but you’ll also do it in less time and your margins will be higher because you’ll be selling your product or service from a position of respected authority.
Secret #1: “Cherry picking” and the three types of leads.
Every time you run a marketing campaign, the leads you get can be divided into three categories
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