‘Are you ready to start paying for your social media?’ – ‘Econsultancy’ Blog
Chris Bishop says, “Last week, Snapchat’s announcement that it will charge $750,000 for a disappearing ad on its platform drove an audible gasp from the industry.
Although this has resulted in mass shock across Marketing Directors and Community Managers, it does highlight one thing: the (always inaccurate) myth that social media is free is certainly over: 2015 is the year for paid amplification on social.
For Snapchat to warrant charging a six-figure sum – although admittedly the jury’s out on whether it is truly justified – it does show that the trials that have run, with brands such as McDonalds, Macys and Samsung, have been perceived to drive significant value to brands”.
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