‘Drop Social Sharing, Pick Up Conversions’ – ‘Website Magazine’ Article
Pete Prestipino says, “There’s about to be a mad rush among e-commerce merchants to remove social sharing icons from product pages.
A new study from website conversion and testing platform Visual Website Optimizer (VWO) on Finnish e-commerce retailer Taloon.com found that by removing social sharing buttons from its product pages, the retailer experienced an 11.9 percent higher conversion rate over pages that contained them. That got your attention, didn’t it?
Taloon’s Jani Uusi-Pantti ran an A/B test for one week to answer whether the presence of social sharing icons had any impact on the main call to action before implementing the change on the website”.
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