‘How The Guardian became the most tweeted UK newspaper’ – ‘Econsultancy’ Blog
Jeff Rajeck says, “Stories from The Guardian are tweeted on average 392,358 times per week making it the most popular newspaper in the UK on Twitter.
This is followed by The Daily Telegraph (307,690 tweets) in second place and the Daily Mail (237,381 tweets) in third, meaning that the Daily Mail’s content is 92,000 tweets less popular than The Guardian’s.
However that’s not to say that The Guardian creates the most shareable individual stories, that win does in fact go to the Daily Mail.
Here we’ll take a look at the study from Searchmetrics looking at the top 10 newspapers on Twitter, the top 10 most shared articles and a quick look to see if anything can be learnt from the top newspaper”.
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