‘Use Facebook Custom Audiences to Increase Your Sales’ – ‘Entrepreneur’ Blog
Susan Gilbert says, “Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market.
Many brands and businesses advertise on Facebook as a way to promote their content and attract new leads. But what about the conversions after someone has clicked on the ad? This can be a challenge for most campaigns, but there is a solution.
Welcome to Facebook Custom Audiences, which is a newer program introduced by the social network to help advertisers to appeal to those they have already made connections with. The service allows ads to be targeted to your brand’s existing email list, which has a much greater ROI than a standard ad campaign“.
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