James Fox says, “It is the time of year when we look ahead, trying to figure out what trends will take hold of the masses.

And if we can define the movements that are snowballing into larger trends, then we — as marketers — can use these in our planning for 2015. We can make sure our brands are at the forefront, rather than consistently struggling to keep up.

We’ve reviewed the most exciting and influential ideas of the past year in an effort to predict the trends that will shape innovation, branding, and design in 2015. From not-so-jokey joke products to new, technology-assisted perspectives, these are the things you need to pay attention to in the next 12 months:

1) Anything but Words Works

2014 could be called the year of the emoji. Or the year of the GIF. Either way, tiny images are dominating our communication waves. In 2015”.

5 Innovation and Design Trends That Will Define 2015

HubSpot

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