Erin Hogg says, “Filling a blog and website with resources for prospects to educate themselves is a great start to content marketing. However, if your team is creating solution-based, one-off content, your ROI can fall flat, leaving countless hours of development to waste.

Five9, a contact center software solution, was creating content but lacked internal alignment in Marketing to turn leads into sales. Discover how Five9 created customer personas, drafted content based on customer research and repurposed highly effective content through 63 assets to generate four times as many leads than previous efforts”.

B2B Content Marketing: Threefold increase in closed deals from e-book effort

MarketingSherpa

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