‘Facebook Adds Super Bowl Ad Targeting Segment’ – ‘Marketing Land’ Article
Martin Beck says, “Marketers using Facebook for their 2015 Super Bowl campaigns have a new weapon in their arsenal. Facebook announced today a “Big Game” targeting segment that enables advertisers to reach people based on real-time conversations related to the Super Bowl.
Facebook said the segment will include people beyond just football fans, including those liking, commenting and sharing content related to party planning, recipes, flatscreen TV purchases, conversations about TV commercials and other topics surrounding the game.
The segment will be updated frequently — growing and changing dynamically as more people become engaged with Super Bowl topics — in the remaining days before the game and throughout Super Bowl Sunday, a Facebook spokesperson explained in an email”.
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