‘Five new mobile marketing strategies for 2015’ – ‘Econsultancy’ Blog
Jeff Rajeck says, “At our recent Digital Outlook 2015 in Singapore, Meri Rosich offered some new insights about mobile with examples that are useful to every marketer – no matter where your mobile strategy is now.
In this post I’ll roundup a few highlights from the inspiring talk.
Even in 2015 mobile is a great, new opportunity
One of the first facts that Meri pointed out to us is that 91% of smartphone owners have their device in arms’ reach 24/7.
And though usage varies, it’s really the first time that we, as marketers, are able to reach our customers on a 24/7 basis”.
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