Joe Lloyd says, “Effective social outreach has quickly become a necessity for marketers in the B2B space. WithLinkedIn’s 332 million users across 200 countries, and Twitter’s 284 million users sending 500 million tweets per day, it’s easy to see why social media can’t be ignored. Chances are that these channels will provide direct access to the executives your business is trying to reach.

Even with knowledge of the importance of a healthy social footprint, many businesses skip the key step that can increase engagement and web traffic exponentially. Your team should be on the front line of your social efforts — using their profiles to share your company content, whether that is press releases, blogs, or articles. Simply put, if you aren’t asking your team to help with your social marketing, you’re missing out on a big opportunity”.

How to Turn Your Employees Into Social Ambassadors for Your Brand

HubSpot

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