‘Online Testing: Why are you really testing?’ – ‘MarketingExperiments’ Blog
John Tackett says, “The start of a new year gives savvy marketers another chance to push exploring your customer’s theory even further. In today’s MarketingExperiments Blog post, I want to welcome 2015 by sharing with you a simple product page test from our last Web clinic you can use to aid your marketing efforts.
Before we dive in further, let’s look at the background on the experiment:
Background: A mid-sized furniture company selling mattresses online
Goal: To increase mattress purchases
Research Question: Which design will generate the most online purchases?
Test Design: A/B variable cluster test”.
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