Martin Beck says, “In a move that should improve its ad targeting ability, Pinterest today announced that it has acquired Kosei, a Palo Alto-based marketing startup that specializes in personalized product recommendations.

Kosei’s machine learning technology maps the 400 relationships between 30 million products, which maps nicely with Pinterest’s move to accelerate its efforts to make money.

Unique among major social networks, Pinterest is a place where people explore and bookmark product information. The site has moved cautiously with its advertising products, finally extending its CPM-based Promoted Pins to all U.S. advertisers this month after testing it for more than a year. A cost-per-click ad product is in development and expected later this year”.

Pinterest Acquires Product Recommendation Startup To Improve Ad Targeting

Marketing Land

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