‘Social Media Marketing: Boston Marathon sponsor John Hancock brings together 30 thousand people with mosaic campaign’ – MarketingSherpa Case Study
Courtney Eckerle says, “After the bombing of the 2013 Boston Marathon, 30-year sponsor John Hancock knew that the 2014 race would be especially significant. To reflect that, the company designed a campaign that focused on connecting those involved and featuring their unique stories.
See how they were able to draw 33,000 entries into their #WeRunTogether picture and story mosaic that celebrated the strength of the 2014 Boston Marathon”.
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