Christopher Ratcliff says, “The past decade has brought with it a massive increase in digital marketing platforms and technologies, giving marketers the ability to focus on multichannel like never before.

This has fundamentally altered the way brands plan and execute marketing strategies and given us new insight into how customers are using those channels.

A new report from Econsultancy and dotmailer, The Reality of Multichannel Marketing, looks at how various channels interact to make an efficient, effective whole and further examines how companies can keep control of their campaigns while gathering and analysing data to inform the next step.

We did this by interviewing senior marketing and ecommerce professionals across a range of sectors, where they were asked about their concept of multichannel marketing and the maturity of multichannel marketing within their organisations, plus any challenges, opportunities and best practices”.

Three key insights from our new Reality of Multichannel Marketing report

‘Econsultancy’ Blog

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