‘Tumblr looks to make money off of its creative class’ – ‘Mashable’
Jason Abbruzzese says, “Tumblr has a new plan to attract advertisers, and its most creative users are at the core of that scheme.
Creatrs Network is a new program that recruits artists on the blog network, and aims to leverage their talent with advertisers. Marketers will now have the option to tap a variety of artists curated by Tumblr for advertising content.
Artists are paid an agreed-upon rate by Tumblr, with no revenue split on any ad buys. All work used for ads is licensed from the artists”.
Comments are closed.
