Josh Hood says, “If Jack and Rose had fallen in love on a speedboat, the blockbuster hit “Titanic” would’ve been significantly shorter. Within 30 minutes, the star-crossed lovers would’ve deftly moved around the iceberg before landing safely in America.

Much like the drama-killing speedboat, startups have the ability to maneuver in ways that larger companies can’t. They may be more limited in the scale of their marketing approaches, but what they lack in budget and brand recognition, they gain in speed and latitude to explore unique strategies.

While big brands take a “go big or go home” approach to marketing that carries a huge risk of failure, startups must test concepts and measure results to avoid wasting precious resources. They can test new marketing strategies that larger brands wouldn’t have the patience to pursue, and they’re flexible enough to change directions without inflicting lasting damage to the brand“.

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

‘Entrepreneur’ Blog

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